Word of mouth is the best marketing and is only sparked by remarkable movies. These are movies that over-deliver, that go above and beyond. To make your movie marketing easier it behooves you to put as much emphasis on marketing before the movie is made as after the picture is locked. Certain characteristics are shared by remarkable movies and with some attention can be included in your film.

Something Worth Telling Others

Remarkable movies are something you can't help but tell somebody about. People may need help figuring it out, want to be associated with it by talking about it, or give genuine recommendations for it to friends. A remarkable movie has compelling characters that have never been seen before, something worth mentioning to a friend. A remarkable movie has a good story well-told. Something you would want a friend to experience.

Extraordinary In Some Way

Things that are nice don't get talked about. Good enough isn't something that will spark conversations about your movie. A remarkable movie is great, extraordinary. That doesn't mean flawless execution. People are tremendously lenient when they want to be. You needn't have a perfect movie but you need to have aspirations to greatness. This isn't the same as pretense. You can't just have a movie that impresses you, it must impress the audience, too.

Not Mediocre, Lukewarm: Takes A Definitive Stance

Nobody wants to talk about wishy-washy. They want to chat about strong ideas and daring feats. Often filmmakers are worried about offending when they should more often shoot for just that. For someone to love your film they don't have to agree with every or any idea in the film. They want you to be an authority and take them somewhere special. For this they will tell their friends about it.

Polarizes: Love It Or Hate It

Anybody in any business is worried about critics and naysayers. They believe success lies in minimizing the number of people who hate your product. With this mentality you won't have many detractors but you won't have many lovers either. You will have a population of people that just don't care enough either way. Polarizing is a way to get people talking: lovers and haters alike. Don't be afraid of hurting feelings or rubbing people the wrong way, because it actually helps. Shoot for overwhelming a certain population and you are bound to offend some other. Embrace it.

The way you create a remarkable film will come out of your motivations, specific resources, and tenacity. Although I can't give you a formula for making a remarkable film, the guidelines are similar no matter what movie you make. So you can either make an easy, boring movie that you have to scrape and spend to promote or take your time to produce an exciting, special movie that markets itself.