Getting financing for a film is a great way to extend the filmmaking process and in the end never accomplish anything. I hear from filmmakers often how they can't get funding or they are waiting on funding. Resources are needed to make a film, but money is only one...

A movie's story is a gimmick. A gimmick that never gets old from one generation of film goers to the next. It's relevant to movie fans for generations because the values in a story are the same for people across time. Everybody...

Word of mouth is the best marketing and is only sparked by remarkable movies. These are movies that over-deliver, that go above and beyond. To make your movie marketing easier it behooves you to put as much emphasis on marketing before...

It's easy to fall into the pattern of assuming big budget movies have all the resources and independents are perpetually at a disadvantage. It's easy focus on their access to all type of filmmaking tools gotten with the money they have and we...

Mr. Bean's not a smart guy but still he can teach you something about marketing movies. He's a beloved character from TV and movies created by Rowan Atkinson that just floats through life making mistakes and a general fool of himself. He's two steps from needing...

Filmmakers shouldn't make movies the way they've always been done if it means nothing gets done. The existing filmmaking paradigm was created by large companies with contract players, large pools of skilled labor and lots of money. You aren't...

There's a notion in most filmmakers' heads that marketing happens when the movie is edited till the DVD comes out and that's it. Marketing is a much larger enterprise than what we deem to call...

Often I hear legal excuses for people not making a film. They can't obtain permits or can't afford insurance. I don't mean to minimize the importance of certain...