Film Marketers Guide To Movie Critics


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Spike Lee's "Summer of Sam" enthralled me from beginning to end while Joe Wright's "Atonement" bored me at times and let me down big at the end. On Rotten Tomatoes "Summer of Sam" has only 51% positive reviews while "Atonement"...



How Film Producers Get The Movie Made

Movie making is not for the faint of heart, nor is it for the pig-headed. Making the movie is the objective and doing it easily is not an option. It's important that no route be unexplored in the journey of getting this film...



Film Marketing Lessons From The Sports Page


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You may even be a sports page reader and not be fully acquainted with the breadth of material it covers. The games themselves are the soul of sports but they are not the soul of the sports page. If sports is all about watching games then what is all this stuff in the newspaper...



Hollywood Movie Requirement Indies Should Reinvent


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It may seem like studio executives are clueless and any success that happens under their watch is dumb luck. There are so many elements in making a good film and so many variables outside of anyone's control that there is a significant amount of fate involved in...



Avoid Common Mainstream Movie Marketing


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It's not completely a filmmaker's fault if they think they can market an independent film just like a mainstream movie. There aren't many other models for filmmakers to follow, and coming up with your own marketing plan takes a lot of trial and error. Since film makers aren't in the position to use traditional methods...



Indie Movie Producer Mind Set


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Making movies with little money is not like big-budget filmmaking. This is self evident, but what also comes with the change in bank account status is a change in perspective. Not only are you lacking money to pay for certain things you need...



Film Marketing With No Money To Market Or Distribute


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Too many filmmakers are caught up on all the strikes against them. They worry about how theaters won't play their film without a ridiculous amount of money. They fuss over making a trailer but ignore their film's web site. They make a mediocre film...



Make Movies Being The Filmmaker You Are Now


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Filmmakers want to make the best film they can make. With a little more time or resources a film maker can make this one that much better. They need to learn to do something better and find some better people. They figure if you're going...