In an earlier post I suggested that behind the scenes material on the DVD isn't the best way to use those stories. Stories from the making of the film are valuable. Not so much for pure entertainment value, but more as a film marketing tool. Though these stories can be compelling content...

It's true that you don't have to tell a story in your film. Your movie can just be filled with exciting elements, photographed in cool ways, with a popular soundtrack. A film really is anything that people are willing to pay money to watch. Though you needn't tell a story...

Unlike in the days of VHS where space and access was limited, DVDs have room for more stuff and makes it easy to get to. It's become a hard and fast rule that you can't just release the DVD of a film without a little something extra to sweeten the deal. With everybody else...

Too many filmmakers worry about getting money and don't appreciate the situation they are in. Painters don't complain about how they can't have motion or sound in their paintings. They work within the art form they've chosen. Even if a painter would love to have the expensive...

A crucial part of an independent low-budget filmmaker's marketing plan is getting permission to follow up with people that have already found out about the film. You don't have the money to keep reminding them with advertising, so you need to keep in touch...

When you want to produce films, it can be hard to know what to judge a movie script by. You can assess purely by its entertainment value or you can hold it to a higher standard. Every film should be able to hold an audience's attention and be...

Film marketing gurus faced with the question of what a low-budget filmmaker should do to market their movies say the same thing. Use the internet. They speak the truth. They just don't give you any...

There's a prevailing school of thought that reality television programs are a low point for screen entertainment. These people note the contrived situations, manipulative editing, and often frivolous topics and overlook all the...