Many indie filmmakers hold on to the hope of film critics being champions of their films and thus helping them find an audience. It is true that critics will often take on a pet film each year that they will talk about incessantly and sometimes bring the attention due it.

Indie filmmakers tend to disregard any Hollywood practice as shallow and never look into it further. Hollywood does a lot of things indie filmmakers should disregard but that doesn't mean they should not dig deeper to see what the intent is and whether...

As indie filmmakers you can't turn away any opportunity to market your film. In every process you go through to make the film you should give some consideration to what you can do make it more compelling and/or involve more people. Most films need actors and...

I've seen a pattern emerge in regards to what a filmmaker's career looks like and how it got that way. The film maker you start out as may not be the one you end up as or you may just keep doing...

The idea behind a movie producer making a film remarkable is that people will tell others about it for you. The filmmaker won't have to use marketing as a trick to hoodwink people into watching the film, rather let fans make other fans. Once a movie is remarkable...

For some filmmakers there is some confusion as to what a movie is. Movie producers talk about elements that a movie needs, but many film makers aren't clear as to why these are necessary. A movie can be anything you want...

As I advise filmmakers on how to do film marketing I mention the principles of permission marketing. I go on and on about how it's important to not market movies to people that don't want to hear to be marketed to. I say you should find fans, ask them if you can keep contacting them...

No movie will completely tickle everyone who sees it. There will always be parts that strain credulity or test patience. No film will ever satisfy all who see it, no matter what you do. Still you want to keep people as engaged as possible. There are ways a filmmaker can...