I've seen a pattern emerge in regards to what a filmmaker's career looks like and how it got that way. The film maker you start out as may not be the one you end up as or you may just keep doing...

The idea behind a movie producer making a film remarkable is that people will tell others about it for you. The filmmaker won't have to use marketing as a trick to hoodwink people into watching the film, rather let fans make other fans. Once a movie is remarkable...

For some filmmakers there is some confusion as to what a movie is. Movie producers talk about elements that a movie needs, but many film makers aren't clear as to why these are necessary. A movie can be anything you want...

As I advise filmmakers on how to do film marketing I mention the principles of permission marketing. I go on and on about how it's important to not market movies to people that don't want to hear to be marketed to. I say you should find fans, ask them if you can keep contacting them...

No movie will completely tickle everyone who sees it. There will always be parts that strain credulity or test patience. No film will ever satisfy all who see it, no matter what you do. Still you want to keep people as engaged as possible. There are ways a filmmaker can...

In an earlier post I suggested that behind the scenes material on the DVD isn't the best way to use those stories. Stories from the making of the film are valuable. Not so much for pure entertainment value, but more as a film marketing tool. Though these stories can be compelling content...

It's true that you don't have to tell a story in your film. Your movie can just be filled with exciting elements, photographed in cool ways, with a popular soundtrack. A film really is anything that people are willing to pay money to watch. Though you needn't tell a story...

Unlike in the days of VHS where space and access was limited, DVDs have room for more stuff and makes it easy to get to. It's become a hard and fast rule that you can't just release the DVD of a film without a little something extra to sweeten the deal. With everybody else...